Routledge Interpretive Marketing Research
Stephen Brown y otros
Serie • 37 libros • Mercadotecnia y ventas
Food and Experiential Marketing
Wided BATAT
Taste, Consumption and Markets
Zeynep Arsel & Jonathan Bean
Macro-Social Marketing Insights
Ann-Marie Kennedy
Consumption, Psychology and Practice Theories
Tony Wilson
Gifts, Romance, and Consumer Culture
Yuko Minowa & Russell W. Belk
Celebrity Fans and Their Consumer Behaviour
Markus Wohlfeil
Co-Creation, Innovation and New Service Development
Jedrzej Czarnota
Digitalizing Consumption
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre & Niklas Sörum
Consumer Culture, Branding and Identity in the New Russia
Graham H.J. Roberts
The Practice of the Meal
Benedetta Cappellini, David Marshall & Elizabeth Parsons