Amazon FBA Private Label vs Wholesale: Ultimate Guide for New Sellers

Choosing between Amazon FBA Private Label and Wholesale can shape your entire ecommerce journey, especially as a new seller. This guide breaks down both business models in a clear, practical way so beginners can make confident decisions. You’ll learn the core differences between Private Label and Wholesale, including how each model works, the pros and cons, typical startup capital requirements, and the risks involved. The article also includes easy‑to‑follow decision trees that help you determine which path aligns with your budget, skills, and long‑term goals. Whether you want to build a unique brand through Private Label or scale quickly with proven Wholesale products, this guide gives you the insights needed to choose the right Amazon FBA strategy. Perfect for new sellers looking to understand profitability, competition, sourcing, and scalability before launching their business.