Lead Market India Lead Market India
India Studies in Business and Economics

Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

    • USD 84.99
    • USD 84.99

Descripción editorial

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2016
26 de noviembre
IDIOMA
EN
Inglés
EXTENSIÓN
265
Páginas
EDITORIAL
Springer International Publishing
VENDEDOR
Springer Nature B.V.
TAMAÑO
3.1
MB

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