Marketing: A Very Short Introduction Marketing: A Very Short Introduction
Very Short Introductions

Marketing: A Very Short Introduction

    • USD 7.99
    • USD 7.99

Descripción editorial

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2021
25 de febrero
IDIOMA
EN
Inglés
EXTENSIÓN
152
Páginas
EDITORIAL
OUP Oxford
VENDEDOR
The Chancellor, Masters and Scholar s of the University of Oxford tradi ng as Oxford University Press
TAMAÑO
1.8
MB

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