Measurement and Management of Chief Executive Reputation Measurement and Management of Chief Executive Reputation

Measurement and Management of Chief Executive Reputation

    • USD 62.99
    • USD 62.99

Descripción editorial

Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical online study was conducted among students of the university in Munich to validate the CEO reputation model. Using PLS path modeling, the analysis provides evidence for the impact of CEO reputation on several outcome variables (e.g., corporate reputation) and confirms different influences of the identified antecedents on CEO reputation. Thereby, practitioners can get valuable implications for the management of chief executives' reputations.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2012
5 de marzo
IDIOMA
EN
Inglés
EXTENSIÓN
206
Páginas
EDITORIAL
Peter Lang GmbH
VENDEDOR
Peter Lang AG
TAMAÑO
4.3
MB