Navigating the Business of Optometry

Over the past 20 years, competition in the field of optometry has become fierce. A full appointment book no longer guarantees financial success. As a result, there is a desperate need for optometrists to embrace all components that could contribute to the success of their practice. 


But the business of optometry has long struggled with the conflict between providing quality clinical services and the need to run a commercial, financially viable business. Understandably, most optometrists see themselves primarily as clinicians, so tend to abscond from the financial management duties of the practice. 


Navigating the business of Optometry endeavours to bridge the gap between the clinical and the commercial aspects of the profession by presenting the working tools needed to create a successful business in a format and language to which optometrists can relate to.