Reputation Reboot

Whether you are a CEO, C-suite level executive, high net worth individual, rising star, or VIP, you have a reputation on the Internet whether you want to or not. If you are not actively managing your online reputation, you aren’t in control of it, leaving others the opportunity to control it for you—with potentially dangerous results. You are also missing out on a wealth of resources to better represent yourself online.


In this succinct insider’s guide, Reputation Reboot, Shannon Wilkinson enlightens you on what is and is not possible in managing your professional image online, and how to utilize opportunities for Internet content creation to your utmost advantage. 


She draws upon her years of professional expertise to tell you what you need to know about online reputation management and why it is a crucial tool for maintaining one’s professional image in the Internet age. Readers will gain actionable insight on:

• why neglecting your image can create a poor online impression

• common issues faced by “influencers”

• how online reputations are damaged

• CEO, board and executive missteps to avoid

• when it is possible—and when it isn’t—to make online content disappear

• how to avoid deceptive online reputation management practices

• why it is difficult to keep a low profile online


This is required reading for any high net worth, high visibility individual seeking to establish, repair, rebrand, or simply clean up their online reputation.