Research Methods for Business Students, Managers and Entrepreneurs

Published by the  University of South Wales (USW), Research Methods for Business Students, Managers and Entrepreneurs is a media-rich, Multi-Touch iBooks Textbook, which provides a foundation for research, both for academic study and for practical application in a business environment. 



Video, audio and image gallery illustrations bring key concepts and examples to life, while a detailed case study runs through the book, following the experiences of a (fictional) student to see how she approaches the challenges and requirements that arise at the different stages of her research project. At selected points in the main text, a reflective activity is introduced to encourage the reader to consider or explore the aspect under discussion. 



This iBooks Textbook is equivalent to a full module of study at Masters' Level (UK) and is the result of collaboration between a wide range of academic and professional staff of the University of South Wales. The book’s video animations can also be downloaded from South Wales on iTunes U.