The Changing World of Publishing The Changing World of Publishing

The Changing World of Publishing

A Special Issue of the Journal of Media Economics

    • USD 54.99
    • USD 54.99

Descripción editorial

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

GÉNERO
Biografías y memorias
PUBLICADO
2020
23 de septiembre
IDIOMA
EN
Inglés
EXTENSIÓN
72
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
3.7
MB
Scholarly Publishing in the Humanities, 2000-2024 Scholarly Publishing in the Humanities, 2000-2024
2024
The Strategic Marketing of Science, Technology, and Medical Journals The Strategic Marketing of Science, Technology, and Medical Journals
2023
The College Textbook Publishing Industry in the U.S. 2000-2022 The College Textbook Publishing Industry in the U.S. 2000-2022
2023
Los fundamentos del libro y la edición Los fundamentos del libro y la edición
2021
The Marketing of World War II in the US, 1939-1946 The Marketing of World War II in the US, 1939-1946
2020
The Business of Scholarly Publishing The Business of Scholarly Publishing
2020