The iPhone and the Smartphone Wars

More than any other product, the iPhone has made the mobile Internet a mass market phenomenon. How did that happen? How did the iPhone change the structure of the mobile value chain? What are the competitive dynamics of the smartphone industry? This book by Professor Haim Mendelson of the Stanford Business School leads to an analysis of these questions.


Areas of study: Mobile Internet, smartphones, strategy.


Related case study: Apple and the Music Wars, which focuses on an earlier era in Apple’s evolution.


Other case studies and notes in the Electronic Business Case Study Series: Amazon.com, Best Buy, Business Models: An Introduction, Cloud Computing: A Quick Introduction, Google, Google in China, Netflix, Nordstrom and Zappos, Online Search, OpenTable, Paypal, Salesforce.com, Video Games: Back to the Future, Webvan: The New and Improved Milkman.


For more information, email Mendelson_Haim@GSB.Stanford.edu.