Weight Watchers Freestyle Cookbook

WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers various products and services to assist in healthy habits, including weight loss and maintenance, fitness, and mindset. Founded in 1963 by Queens, New York City homemaker Jean Nidetch, as of 2018 it delivers its program in three combined ways: online via its mobile app and website, coaching online or by phone, and optional in-person meetings around the world. The core philosophy behind Weight Watchers programs is to use a science-driven approach to help participants lose weight by forming healthy habits, eating smarter, getting more exercise, and receiving support


The original Weight Watchers dietary plan in the 1960s was roughly based on the "Prudent Diet", developed by Dr. Norman Jolliffe at the New York City Board of Health. It was based around lean meat, fish, skim milk, and fruits and vegetables, and it banned alcohol, sweets, and fatty foods. It had lists of allowed and prohibited foods, and was more structured than subsequent versions of the Weight Watchers program. It recommended weighing food portions, and prohibited skipping meals or counting calories.


The company has regularly changed and updated its diet plans and formats, to reflect current nutritional and obesity science and to accommodate consumer awareness and demand.


In December 2015 the company rolled out a new holistic lifestyle and fitness program called "Beyond the Scale". The program uses SmartPoints, an updating of the points system which takes into consideration the nutritional value of a food, and helps steer people away from junk foods, sugar, and saturated fat.


That same month, the company launched Connect, a social-media platform via its app where members receive support from other members. 


In December 2017, Weight Watchers introduced WW Freestyle (called WW Flex outside the U.S.), which allows people to carry over unused points through the week, and lists more than 200 zero-points foods, including various lean proteins, that do not need to be tracked.


This book contains weight watchers freestyle breakfast cookbook recipes like…

Cranberry apple chicken 

Oregano chicken chili

Lettuce taco pizza

Blueberry baked milk

Breakfast burrito butternut and many more……