Win Bigly

Persuasion in a World Where Facts Don't Matter

    • USD 9.99
    • USD 9.99

Descripción editorial

NEW YORK TIMES BESTSELLER

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind


Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
 
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. 
 
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

GÉNERO
Salud, mente y cuerpo
PUBLICADO
2017
31 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
304
Páginas
EDITORIAL
Penguin Publishing Group
VENTAS
PENGUIN GROUP USA, INC.
TAMAÑO
11.2
MB

Más libros de Scott Adams

2020
2020
2020
2020
2020
2019

Otros clientes también compraron

2016
2018
2020
2017
2018
2017