You Already Know
The Science of Mastering Your Intuition
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- USD 12.99
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- USD 12.99
Descripción editorial
From celebrated business school professor and author of Edge, a research-backed framework for honing and harnessing your intuition to make the right decisions and attain greater levels of achievement.
What sets the most successful people apart? You may think that the correct answer is hard work (and it’s certainly part of it), but in her interviews of the most accomplished individuals—from entrepreneurs and investors to Olympic athletes and Pulitzer Prize winners—Distinguished Professor of Management Laura Huang discovered that what they called their gut feel, the product of their intuition, played the most important role.
We all have intuition, our brain's intelligent synthesis of external data and the entirety of our personal experiences. As such, it draws from what we already know and what we didn’t even realize we knew. This culminates in a gut feel that manifests as a eureka moment, a Spidey sense, or a jolt that changes how we see things and compels us to act. Most people experience these flashes of clarity passively, as random occurrences that come out of the blue.
In You Already Know, Laura Huang scientifically breaks down what happens during the intuiting process and details the personified, physical, emotional, and cognitive components of the gut feel that results. Along the way, she provides valuable exercises to help you recognize, understand, and strengthen your intuition. Purposeful practice enables you to:
• take it from passive and accidental to active and intentional
• develop it to deliver increasingly reliable signals
• heighten your own sensitivity to the signals it sends
Drawing on Huang’s pioneering research on individual judgments and decision-making, organizational psychology, and behavioral economics, as well as hundreds of interviews, You Already Know offers a highly practical model that equips you to leverage your most powerful and underutilized resource to make better decisions, take swift action, and accomplish your most ambitious goals.
As the external world gets ever noisier, often, the smartest thing you can do is turn your focus inward and trust your gut to guide you in the right direction.
PUBLISHERS WEEKLY
Huang (Edge), a professor of management at Northeastern University, challenges conventional thinking about intuition in this insightful guide. She frames intuition as a process in which a present-day "prompt" interacts with past knowledge and experience, spurring one of three types of "gut feeling"—"Eureka" moments, where one recognizes the connection between a prompt and prior experience; "Spidey Sense" moments, where prompts and prior experience don't align; and "Jolts," where a prompt "dislodges our priors, and we realize something we always thought we knew is wrong." By becoming more aware of the emotional, cognitive, and physical signals that accompany each gut feeling (one might feel an ache in their shoulder during a Jolt, for example), readers can more quickly identify them and assess their reliability. Drawing on interviews with investors, organization leaders, Olympic athletes, and Nobel Prize winners who followed their instincts, Huang elucidates the science of intuition while being clear about its limitations (using intuition to parse "analytically solvable" problems, or those that require specific expertise to navigate, doesn't tend to work out). The result is a cogent and well-informed case for listening to one's gut.
