Jean-Noël Kapferer

Books

The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
Rumeurs - Le plus vieux média du monde Rumeurs - Le plus vieux média du monde
Rumeurs - Le plus vieux média du monde
2019
Kapferer on Luxury Kapferer on Luxury
Kapferer on Luxury
2015
The New Strategic Brand Management The New Strategic Brand Management
The New Strategic Brand Management
2012