Miles & Snow Strategic Typology and Its Current Relevance: An Empirical Study in Singapore (Manuscripts) (Report‪)‬

INTRODUCTION Business challenges today are becoming more varied, numerous, threatening and urgent. Firms need to respond effectively to these challenges, which include global competition, Internet-driven upheaval, industry restructuring and market transformation to sustain growth and even to survive in the ever-changing environment. As every firm needs to compete for a set of customers against a variety of competitors and interacts with many components of its environment (Abell, 1980), getting the right 'formula' for achieving success in this increasingly competitive and hostile business environment is one concern held by many in this era of rapid change.