The Education of a Design Writer The Education of a Design Writer

The Education of a Design Writer

    • Pre-Order
    • Expected 19 Nov 2024
    • HUF8,490.00
    • Pre-Order
    • HUF8,490.00

Publisher Description

From author and design expert Steven Heller, a guide to critiquing, explaining, and interpreting a piece of design for all who practice and observe it
 
Writing is designing, and writers are designers. Different writing styles––made up of words and phrases––are just as important in describing a physical or virtual designed work as color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use.  
 
This book covers how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design. It is for the student or the expert, the novice or the professional, who seeks to best communicate with audiences. Examples of writing include a range of styles and disciplines, from journalism, scholarship, criticism, and business––by the expert, for the layman––for publication in books, magazines, blogs, catalogs, and manuals.
 
Contents include the following:
• Writing Is Design
• Design Needs Words
• Forms of Expression
• Addressing an Audience
• Jargon, Pro and Con
• Writing on Graphic, Digital, Information, Typographic, and Product Designs
• Examples of Good Design Writing
• and much more!

Explaining design means being design literate and literacy means writing intelligibly and creatively. This book covers it all, for and through those who practice and observe design.
 

GENRE
Professional & Technical
AVAILABLE
2024
19 November
LANGUAGE
EN
English
LENGTH
256
Pages
PUBLISHER
Allworth

More Books by Steven Heller & Molly Heintz

Teaching Graphic Design Teaching Graphic Design
2017
For the Love of Design For the Love of Design
2022
Illustration Illustration
2018
The Typography Idea Book The Typography Idea Book
2012
The Graphic Design Idea Book The Graphic Design Idea Book
2016
Design School Reader Design School Reader
2020