The Formula
How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport
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- HUF8,990.00
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- HUF8,990.00
Publisher Description
NEW YORK TIMES BESTSELLER
Wall Street Journal reporters and authors of The Club, Joshua Robinson and Jonathan Clegg tell the riveting saga of how Formula 1 broke through in America, detailing the eclectic culture of racing obsessives, glamorous settings, gearheads, engineering geniuses, dashing racers, and bitter rivalries that have made F1 the world’s fastest growing sport.
For decades in America, car racing meant NASCAR, and to a lesser extent IndyCar, with Formula 1—the wealthiest racing league in the world—a distant third. Fast forward to 2023, and F1 has emerged at the front of the pack powered by a passionate yet nascent American fanbase. The F1 juggernaut has arrived, but this checkered flag was far from inevitable.
In The Formula, Wall Street Journal reporters Joshua Robinson and Jonathan Clegg tell the epic story of how F1 saved itself from collapse and finally conquered America through guile, fearlessness, and above all, reinvention. With fast cars, big money, glamorous locales, and beautiful people as the backdrop, The Formula reveals how F1’s sudden arrival in the US was actually decades in the making, a product of the sport’s near-constant state of transformation and experimentation. Bringing unique insight and access to F1’s most storied teams and personalities—from Ferrari to Bernie Ecclestone to Christian Horner to Lewis Hamilton—The Formula offers a riveting portrait of the drivers, corporations, cars, rivalries, and audacious gambles that have shaped the sport for half a century.
The end result is a high-octane history of how modern F1 racing came to be—the first book to tell the story of the outrageous successes and spectacular crashes that led F1 to this extraordinary yet precarious moment. More than just a sports story, The Formula is the tale of a disrupter that broke into the crowded American sports marketplace and claimed its place through cash, personality, and a new understanding of what a sport needs to be in the age of wall-to-wall entertainment.
APPLE BOOKS REVIEW
With fine-tuned precision, journalists Joshua Robinson and Jonathan Clegg steer through the shifting fortunes of F1 racing in The Formula. This is a thorough history of the sport, from its gearhead beginnings through its decades as a status symbol for the obscenely wealthy and into the recent dominance of star drivers like Michael Schumacher and Lewis Hamilton. The story shifts into high gear whenever it explores the different ways that F1 has been run—first as a bragging rights contest by titans like Enzo Ferrari, then as an exclusive private party by the problematic Bernie Ecclestone, and finally as a reliable content producer for a media corporation. That last stage—and its newfound popularity propelled by the streaming series Formula 1: Drive to Survive—is especially fascinating, as people who have never watched an entire F1 race turn into the next generation of fans. By bringing decades of perspective to the spectacle of F1, The Formula easily laps the field.
