67 Cognitive Biases That Can Help Your Business Make More Money (Unabridged‪)‬

Did you know our brains are tricking us all the time? There’s a saying that I subscribe to that goes, “Don’t believe everything you think.”

Human beings do not process information and make decisions perfectly. People use biases as shortcuts. One can argue that everything is a bias, and biases aren’t necessarily a negative.

Biases are simply something to watch out for in our natural thought processes. They can be influenced by our memories, experiences, or general culture. By understanding human psychology, we can not only become better business owners, but also better human beings.