Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Unabridged‪)‬

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.