Great or Poor 2.0: The 4 Powerful Principles of Business Success (Unabridged‪)‬

What makes a business succeed and what makes one fail?

What is the difference between 'Great' or 'Poor'?

Based on 20+ years of research, coaching and advising 1000+ businesses, Guy Arnold has identified 4 Vital Principles that are the foundation of EVERY long term business success.

These principles are the key to growing a business though loyalty, reputation and referrals.

The 4 principles are explained in the book, alongside detailed explanations of why they matter and step by step guidance on how to implement them in your business.

This is the 2nd version of 'Great or Poor' totally re written for the world of social media, online transparency and AI.

'The best material I have ever read on customer reputation and loyalty' Richard Denny.