Just Whose Business Is It?: Introducing 10 Business Owner Types: Find and Fix Yours to be Properly Profitable and for Successful Exit (Unabridged‪)‬

Just Whose Business Is It? offers a fresh, insightful perspective on ten common business owner types identified by Kathi Hyde during her thirty years as an industrial psychologist and award-winning business coach.

From the ‘Rock Star’ and Caged Bear’ to the ‘Ostrich’ and more, Kathi helps you recognise and understand how your owner-type behaviours influence every aspect of your business.

With engaging and relatable stories–including Kathi’s own–you’ll uncover where these patterns originate, how they show up in different areas of your business, and the practical steps you can take to address them. This process will empower you to transform an established business into a sustainable, properly profitable, and saleable asset.

Just Whose Business Is It? is for you if you are:

doing well, but struggling to break through limitations or sustain success
time-poor, overworked, or stretched too thin
scaling up or experiencing runaway success, which you’re managing badly or struggling to control
unable to leave your business for any significant length of time
struggling to adapt to market changes or unexpected challenges
making loads of money, but asking yourself, "At what cost?"
wanting to step back, exit, or sell–but feel stuck or can’t
looking for advice that inspires you to take action


Kathi also lays out the Gold Standard for what a sustainable, properly profitable and saleable business should look like. Use the principles in this book to prepare for long-term success and the retirement or exit you’ve worked so hard for–and deserve.