Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics) (Unabridged‪)‬

With billions of entries on Google, it can be easy for anyone to become lost.

This can be problematic for people who are trying to run their own businesses and make them stand out in some fashion. Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords.

The regular SEO practices that you use might not be enough. You might have done everything possible to make your site visible and easy to find, but your listing is still not showing up as well as you might have hoped. This can be a problem if your competition becomes easier to spot and gets more attention than you.

Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.