Scaling New Heights: A Toolkit for SMEs Preparing for Post-COVID-19 Business (Unabridged‪)‬

Craig Saphin is a successful, experienced, and articulate business leader. In Scaling New Heights he provides his structured business strategy framework to a wider audience.

If your business stagnates, restarting growth requires a rethink. Scaling New Heights helps business leaders and entrepreneurs get a new perspective and relaunch their business.

Is this you? A successful, energetic, and intelligent entrepreneur? Someone who has grown one or more businesses to a critical mass? Working too hard and would like to redefine your role in the business? In a business that has stagnated or is not growing as quickly as you would like? Do you want to grow, acquire, and exit?

Scaling New Heights delivers a collection of vignettes and expert opinions across five fundamental pillars to help you achieve your personal and business goals.

Business foundations
Sales strategy
People and culture strategy
Strategic marketing
Operational excellence


Excerpt from the introduction by Rod Hore:

As an external advisor, Craig has observed organizations that lose momentum and plateau.

Loss of momentum often occurs when the size of the organization grows beyond what can be controlled and managed by the founders’ personal influence and enthusiasm. For many service organizations, this stagnation can be when an organization grows to the point where structural changes are needed in terms of leadership, internal recruitment, sales, and commercial capability. Business performance can also be reduced by changes in the market, major client movement, leadership or shareholder changes, or even new competition.

These are the business owners who will benefit most from this book. Those who are starting out in business will also benefit from the clarity and structure provided here.