Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand (Unabridged‪)‬

Sticky Branding is your branding playbook. Get customers to choose your brand first.


Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business of any size can grow into a Sticky Brand.


Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.


The 12.5 Principles aren’t just branding and marketing ideas: they are timeless, battle-tested strategies that have grown companies through some of the most turbulent times.


Now with a bonus introduction and supplemental tools, the Sticky Branding audiobook provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand.