The 46 Rules of Genius: An Innovator's Guide to Creativity (Unabridged‪)‬

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

Marty Neumeier, acclaimed author of The Brand Gap and Metaskills, has compressed the wisdom of the ages into the first “quick start guide” for geniuses: 46 glittering gems that will light your path to creative brilliance. This is the essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.

Part one, “How can I innovate?” offers insightful guidance such as:

“Feel before you think”.
“See what’s not there”.
“Ask a bigger question”.
The first rule gives the paradoxical advice to “break the rules”.


Part two, “How should I work?” offers down-to-earth tips on craft:

“Use a linear process for static elements”.
“Express related elements in a similar manner.”
The listener is also reminded to "don’t be boring!”


In part three, “How can I learn?” contains practical advice including:

“Do your own projects”.

“Invest in your originality”.

“Develop an authentic style”.

Finally, in part four, “How can I matter?” deals with the deeper questions of a career in creativity, such as:

“Overcommit to a mission”.
“Build support methodically”.
“Become who you are”.


Not since Strunk and White’s Elements of Style has a book compressed so many insights into one resource. With his trademark simplicity and wit, Marty Neumeier has made a concise guide that can be listened to quickly over a lunch break, or savored slowly over a lifetime.