Academy of Marketing Studies Journal Books

Matching Sales Management Behavior with Organizational Strategy (Manuscripts) Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
Matching Sales Management Behavior with Organizational Strategy (Manuscripts)
2001
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Negotiating Successfully in Cross-Cultural Situations (Company Overview) Negotiating Successfully in Cross-Cultural Situations (Company Overview)
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey) Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
1999
Determinants of Sales Person Adaptability (Survey) Determinants of Sales Person Adaptability (Survey)
Determinants of Sales Person Adaptability (Survey)
1997
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant. Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts) Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
2000
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview) Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
2000
Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey) Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
2001
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value. Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
Case Studies of Cybercrime and Their Impact on Marketing Activity and Shareholder Value.
2011
Determination of Brand Loyalty Factors Age Group-18-24 (Survey) Determination of Brand Loyalty Factors Age Group-18-24 (Survey)
Determination of Brand Loyalty Factors Age Group-18-24 (Survey)
2007
Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation. Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation.
Patterns of Instructional Technology Use by Faculty in Marketing: An Exploratory Investigation.
2005
The Academy of Marketing Studies Journal: An Analysis of the First Seven Years. The Academy of Marketing Studies Journal: An Analysis of the First Seven Years.
The Academy of Marketing Studies Journal: An Analysis of the First Seven Years.
2005
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers. Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers.
Strengthening the Impact and Value of International Marketing Curriculum Outcomes: A Comparative Study of Turkish and European Business Students Perceptions of Coursework and Careers.
2010
Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation. Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
Building Quality Internal Exchange: The Role of the Organization and the Individual in Internal Customer Orientation.
2009