Fred Reichheld

Books
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
The Ultimate Question 2.0 (Revised and Expanded Edition) The Ultimate Question 2.0 (Revised and Expanded Edition)
The Ultimate Question 2.0 (Revised and Expanded Edition)
2011
Winning on Purpose Winning on Purpose
Winning on Purpose
2021
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
2026
La promesse gagnante La promesse gagnante
La promesse gagnante
2022
HBR's 10 Must Reads 2023 HBR's 10 Must Reads 2023
HBR's 10 Must Reads 2023
2022

Audiobooks
Winning on Purpose : The Unbeatable Strategy of Loving Customers Winning on Purpose : The Unbeatable Strategy of Loving Customers
Winning on Purpose : The Unbeatable Strategy of Loving Customers
2021
HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads) HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)
HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)
2022
The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World
The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Driven World
2011