Jean-Noël Kapferer

Books
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2012
The New Strategic Brand Management The New Strategic Brand Management
The New Strategic Brand Management
2012
The Luxury Strategy The Luxury Strategy
The Luxury Strategy
2025
Rumeurs - Le plus vieux média du monde Rumeurs - Le plus vieux média du monde
Rumeurs - Le plus vieux média du monde
2019
C.B.S.A., communication by smiling around C.B.S.A., communication by smiling around
C.B.S.A., communication by smiling around
1991
Advances in Luxury Brand Management Advances in Luxury Brand Management
Advances in Luxury Brand Management
2017