Marko Sarstedt Books
Multisensorisches Design von Verkaufsumgebungen
2025
State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM)
2023
Multisensory Design of Retail Environments
2023
Multisensorisches Design von Verkaufsumgebungen
2022
Skalierung von KI im Marketing und die neue Rolle des CMO
2022
Strukturgleichungsmodellierung
2021
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
2021
Le equazioni strutturali Partial Least Squares
2020
The Great Facilitator
2019
A Concise Guide to Market Research
2018
Market Research
2017
A Concise Guide to Market Research
2014
A Concise Guide to Market Research
2011