Stephen L. Vargo

Books
SAGE Handbook of Service-Dominant Logic SAGE Handbook of Service-Dominant Logic
SAGE Handbook of Service-Dominant Logic
2018
Toward A Better Understanding Of The Role Of Value In Markets And Marketing Toward A Better Understanding Of The Role Of Value In Markets And Marketing
Toward A Better Understanding Of The Role Of Value In Markets And Marketing
2012
The Service-Dominant Logic of Marketing The Service-Dominant Logic of Marketing
The Service-Dominant Logic of Marketing
2014