Key Issues in Marketing Management

Roger Bennett and Others
Series • 13 Books • Marketing & Sales
Towards Transformative Education in Marketing Towards Transformative Education in Marketing
Teresa Heath, Mona Moufahim & Lisa O'Malley
All Change! Marketing and Consuming the Menopause Transition All Change! Marketing and Consuming the Menopause Transition
Jennifer Takhar, Anna Schneider-Kamp & Shona Bettany
Rituals and Routines Rituals and Routines
Julie Tinson & Pete Nuttall
Influencer Marketing Influencer Marketing
Lauren Gurrieri, Jenna Drenten & Crystal Abidin
Gendering Theory in Marketing and Consumer Research Gendering Theory in Marketing and Consumer Research
Zeynep Arsel, Kirsi Eräranta & Johanna Moisander
Marketing Performativity Marketing Performativity
Katy Mason, Hans Kjellberg & Johan Hagberg
Consumer Vulnerability Consumer Vulnerability
Susan Dunnett, Kathy Hamilton & Maria Piacentini
Celebrity, Convergence and Transformation Celebrity, Convergence and Transformation
Douglas Brownlie, Paul Hewer & Finola Kerrigan
Expanding Disciplinary Space: On the Potential of Critical Marketing Expanding Disciplinary Space: On the Potential of Critical Marketing
Douglas Brownlie, Paul Hewer & Mark Tadajewski
New Developments in Online Marketing New Developments in Online Marketing
Stephen Tagg, Alan Stevenson & Tiziano Vescovi