A Newfangled Approach to Your Website

Since 1995, Newfangled has been partnering with marketing communications firms to help them build better websites for themselves and their clients. Over those years, we've learned a little bit about how to plan for a successful site and how to keep it thriving once it's live. The mission of the monthly Newfangled newsletter is to share that knowledge with our friends and clients in order to keep them as informed as possible about working on the web. This volume collects recent articles by Chris Butler, Vice President of Newfangled, to give you our most current thinking about the web. Topics include: Point-by-point how-to's on specific subjects, like "How to Do SEO." - Strategic advice on all aspects of planning, building, and maintaining a website - Our take on where the web is going next and how that should impact what you do. Success on the web isn't just about building a great site. It's also about knowing what to do once you've got one. This book can help.