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An Introduction to Internet Marketing and Planning
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- €6.99
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- €6.99
Publisher Description
An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success. The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics. Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.