An Overview Of Online Platform: How To Launch Your Digital Platform And Build A Sustainable Career

As the world of business becomes more and more interlinked, online platforms for business will mediate commerce across state borders. In the post-COVID-19 world, only the companies that can understand and manage a digital marketplace will succeed and remain in a position of power. As the former chairman and CEO of Thomas Nelson Publishers, the author gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career. Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. The book goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.