Assessing Theory and Practice in Competitive Strategy: Challenges and Future Directions‪.‬

Assessing Theory and Practice in Competitive Strategy: Challenges and Future Directions Considerable research progress has been made over the past three decades in the competitive strategy arena (Capps, Jackson, & Hazen, 2002; Mauri & Michaels, 1998; Phelan, Ferreira, & Salvador, 2002). Nonetheless, a number of challenges remain (Jarzabkowski, 2003; Kim & Mauborgne, 2005; McDonald, 2006; Van de Ven & Johnson, 2006). Prevailing topics of concern are of keen interest in both domestic and global contexts (Garrigos-Simon, Marques, & Narangajavana, 2005; Jusoh & Parnell, 2008; Rugman & Verbeke, 2008; Spanos, Zaralis, & Lioukas, 2004), as well as content and process dimensions (Richter & Schmidt, 2005; Sorge & Brussig, 2003; Varadarajan, 1999).