Brag!
The Art of Tooting Your Own Horn without Blowing It
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- €7.49
Publisher Description
A guide to effective self-promotion, offering tips on how to communicate one's successes without being labeled an opportunist or egotistical.
It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.
In Brag! Peggy Klaus shares practical examples of people in various work-life stages successfully accomplishing the art of self-advertising.
PUBLISHERS WEEKLY
"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
