Co-Creation, Innovation and New Service Development Other Books in This Series
Consumer Behavior
2024
Food and Experiential Marketing
2019
Taste, Consumption and Markets
2018
Macro-Social Marketing Insights
2019
Consumption, Psychology and Practice Theories
2018
Gifts, Romance, and Consumer Culture
2018
Celebrity Fans and Their Consumer Behaviour
2018
Digitalizing Consumption
2017
Consumer Culture, Branding and Identity in the New Russia
2016
The Practice of the Meal
2016
Branding Masculinity
2016
Death in a Consumer Culture
2015
Sensory Marketing
2015
Analyzing Music in Advertising
2014
Brands
2014