Digital Pricing Digital Pricing
Management for Professionals

Digital Pricing

A Guide to Strategic Pricing for the Digital Economy

    • €54.99
    • €54.99

Publisher Description

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

GENRE
Business & Personal Finance
RELEASED
2023
3 March
LANGUAGE
EN
English
LENGTH
353
Pages
PUBLISHER
Springer International Publishing
SIZE
5.7
MB

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