e-Consumers in the Era of New Tourism e-Consumers in the Era of New Tourism
Managing the Asian Century

e-Consumers in the Era of New Tourism

    • €94.99
    • €94.99

Publisher Description

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

GENRE
Business & Personal Finance
RELEASED
2016
20 January
LANGUAGE
EN
English
LENGTH
149
Pages
PUBLISHER
Springer Nature Singapore
SIZE
1.6
MB

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