Franchisee Interest in the Results of an Academic Study of Franchisor-Franchisee Relations (Manuscripts) Franchisee Interest in the Results of an Academic Study of Franchisor-Franchisee Relations (Manuscripts)

Franchisee Interest in the Results of an Academic Study of Franchisor-Franchisee Relations (Manuscripts‪)‬

Academy of Entrepreneurship Journal 2005, Jan, 11, 1

Academy of Entrepreneurship Journal
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Publisher Description

ABSTRACT This study uses a need-based perspective to explain franchisee interest in the results of a study of franchisor-franchisee relations conducted among franchisees under the aegis of a major university. Participating franchisees who wanted a summary of the results to be mailed to them perceived greater conflict in their relationship with the franchisor and valued the franchisor's expertise more than franchisees who did not evoke an interest to receive the results. The results suggest that academic research is sought by small businesses if it is relevant to their needs.

GENRE
Business & Personal Finance
RELEASED
2005
1 January
LANGUAGE
EN
English
LENGTH
11
Pages
PUBLISHER
The DreamCatchers Group, LLC
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
263.7
KB

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