Gerenciando vendas Gerenciando vendas
10 leituras essenciais - HBR

Gerenciando vendas

Artigos fundamentais da Harvard Business Review para liderar sua equipe e alavancar seus resultados

Harvard Business Review
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Publisher Description

Com mais de dois milhões de livros vendidos no mundo, a coleção DEZ LEITURAS ESSENCIAIS da Harvard Business Review é uma referência mundial para quem procura os melhores pensadores, conceitos e artigos para se desenvolver profissionalmente.

Selecionados entre os melhores da Harvard Business Review, estes 10 artigos são fundamentais para você alcançar o sucesso em um mundo em que os clientes estão cada vez mais bem informados e exigentes.

Incluindo autores consagrados como Philip Kotler e trazendo diversos exemplos da vida real, este livro apresenta um panorama abrangente sobre o gerenciamento de vendas no mundo atual.

Você vai aprender a:
• motivar sua equipe de vendas da forma apropriada
• integrar os departamentos de vendas e de marketing
• avaliar o seu ciclo de negócios e o impacto que ele causa em sua equipe de vendas
• identificar o centro de compras do seu cliente
• alavancar o poder dos micromercados
• ajustar o sistema de compensações

GENRE
Business & Personal Finance
RELEASED
2021
15 April
LANGUAGE
PT
Portuguese
LENGTH
192
Pages
PUBLISHER
Sextante
SIZE
6.8
MB

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