"How I Sold $6 Billion In Products Using These Direct Response Methods": Michael Senoff Interviews Ted Nicholas

Ted Nicholas has sold more than $6 billion in products – that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years. Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach – a winning approach. It could save you thousands and make you millions. Ted Nicholas is doing just that and in this interview you’ll hear some of his tried and true methods that have earned him his guru status. According to Ted Nicholas, most copywriters think it’s important to cater to as many prospects as possible, but if you cast your net too wide, you’ll neglect your niche-specific customer and essentially shoot yourself in the foot. And in this interview, you’ll hear how to make sure your marketing is narrow, targeted and as effective as possible.