Running a successful business is a balancing act that can grind to a halt if your spending exceeds your income. To stay afloat and remain attractive to your market (and investors), you must stay in the black. More sales and customers are always good things for a business. In addition to boosting profits, you must understand the profit margin formula – the difference between your revenue (the amount of money your company brings in) and your costs – and take control of it to succeed. Since your profit margin is how much money you actually get to walk away with after a transaction is complete, understanding how to increase profit margins in business is fundamental to growth. By learning to increase profit and master your margins, you will empower yourself to face challenges with confidence.
The author is a CPA whose focus is not just on filing tax returns but helping each of his clients massively improve and increase their profits. And one of the first rules of business is that it’s always all about profit. You will find chapter after chapter and idea after idea about how you can turn around your business and re-set your profits from red to black in 90 days or fewer. Even entrepreneurs who are making money will benefit from this book by learning how to make even more money. The clock is ticking, so start reading!