Impact of location-based services on consumers’ buying behaviour, illustrated by the German market More Books Like This
The changing role of brands in the age of empowered consumers
2006
Buying on the Web? Isn't that dangerous? - Consumer Behaviour on Internet Shopping: Consumer Profiles, Decision Processes, Drivers and Barriers in the Virtual Environment -
2002
Basics Marketing 01: Consumer Behaviour
2017
Digital Marketing in Practice
2023
Shoppernomics
2016
Returns on Omnichannel Marketing. Towards a holistic framework to manage and measure Omnichannel strategy's success in the premium fashion industry
2017
Understanding the Showrooming Phenomenon
2014
Building Customer-brand Relationships
2015
Visualizing Marketing
2023
Architecting Experience
2020
Direct and Digital Marketing in Practice
2017
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
2020
Internet Retailing and Future Perspectives
2016
Concise Encyclopedia of Advertising
2014
Strategic Shopper Marketing
2020