Incentive Trap

Money motivates—but only up to a certain point, after that it becomes toxic. 'The Incentive Trap' deconstructs the outdated reward systems of the modern world of work. We examine how false incentives lead to risky behavior, corruption, and the loss of intrinsic motivation.



Learn why 'if-then' rewards kill creativity and how to create systems based on autonomy and purpose. We look at spectacular banking scandals and corporate bankruptcies triggered by the hunt for short-term key figures. It's about returning to psychological reason.



Become the architect of a real performance culture. We show you alternative models of recognition that promote long-term loyalty and real innovation. Learn how to avoid the trap of artificial greed and build teams that act out of conviction, not for the check at the end of the quarter. In a complex world, intrinsic motivation is the only capital that really matters. Break out of the carrot logic and build real value.