International Business and Emerging Economy Firms International Business and Emerging Economy Firms
Palgrave Studies of Internationalization in Emerging Markets

International Business and Emerging Economy Firms

Volume I: Universal Issues and the Chinese Perspective

Marin A. Marinov and Others
    • €119.99
    • €119.99

Publisher Description

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.

GENRE
Business & Personal Finance
RELEASED
2019
3 September
LANGUAGE
EN
English
LENGTH
276
Pages
PUBLISHER
Springer International Publishing
SIZE
3.6
MB

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