Kellogg on Advertising and Media Kellogg on Advertising and Media

Kellogg on Advertising and Media

The Kellogg School of Management

Bobby J. Calder & Philip Kotler
    • €19.99
    • €19.99

Publisher Description

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

GENRE
Business & Personal Finance
RELEASED
2012
29 June
LANGUAGE
EN
English
LENGTH
304
Pages
PUBLISHER
Wiley
SIZE
5.5
MB

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