Market-Driven Thinking More Books Like This

Marketing at the Confluence between Entertainment and Analytics Marketing at the Confluence between Entertainment and Analytics
Marketing at the Confluence between Entertainment and Analytics
2017
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
2016
Marketing Transformation: Marketing Practice in an Ever Changing World Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation: Marketing Practice in an Ever Changing World
2017
Rediscovering the Essentiality of Marketing Rediscovering the Essentiality of Marketing
Rediscovering the Essentiality of Marketing
2016
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
2022
Creating Marketing Magic and Innovative Future Marketing Trends Creating Marketing Magic and Innovative Future Marketing Trends
Creating Marketing Magic and Innovative Future Marketing Trends
2017
Marketing Challenges in a Turbulent Business Environment Marketing Challenges in a Turbulent Business Environment
Marketing Challenges in a Turbulent Business Environment
2015
Consumer Behavior in Travel and Tourism Consumer Behavior in Travel and Tourism
Consumer Behavior in Travel and Tourism
2012
Qualitative Consumer Research Qualitative Consumer Research
Qualitative Consumer Research
2017
Finding New Ways to Engage and Satisfy Global Customers Finding New Ways to Engage and Satisfy Global Customers
Finding New Ways to Engage and Satisfy Global Customers
2019
Enlightened Marketing in Challenging Times Enlightened Marketing in Challenging Times
Enlightened Marketing in Challenging Times
2020
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
2018
Review of Marketing Research Review of Marketing Research
Review of Marketing Research
2013
Hedonism, Utilitarianism, and Consumer Behavior Hedonism, Utilitarianism, and Consumer Behavior
Hedonism, Utilitarianism, and Consumer Behavior
2020
Shopper Behavior at the Point of Purchase Shopper Behavior at the Point of Purchase
Shopper Behavior at the Point of Purchase
2016