Marketing at the Confluence between Entertainment and Analytics Other Books in This Series

Bringing the Soul Back to Marketing Bringing the Soul Back to Marketing
Bringing the Soul Back to Marketing
2024
Welcome to The New Normal: Life After The Chaos Welcome to The New Normal: Life After The Chaos
Welcome to The New Normal: Life After The Chaos
2024
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
2023
Celebrating the Past and Future of Marketing and Discovery with Social Impact Celebrating the Past and Future of Marketing and Discovery with Social Impact
Celebrating the Past and Future of Marketing and Discovery with Social Impact
2022
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
2022
Enlightened Marketing in Challenging Times Enlightened Marketing in Challenging Times
Enlightened Marketing in Challenging Times
2020
Marketing Opportunities and Challenges in a Changing Global Marketplace Marketing Opportunities and Challenges in a Changing Global Marketplace
Marketing Opportunities and Challenges in a Changing Global Marketplace
2020
Finding New Ways to Engage and Satisfy Global Customers Finding New Ways to Engage and Satisfy Global Customers
Finding New Ways to Engage and Satisfy Global Customers
2019
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
2018
Marketing Transformation: Marketing Practice in an Ever Changing World Marketing Transformation: Marketing Practice in an Ever Changing World
Marketing Transformation: Marketing Practice in an Ever Changing World
2017
Back to the Future: Using Marketing Basics to Provide Customer Value Back to the Future: Using Marketing Basics to Provide Customer Value
Back to the Future: Using Marketing Basics to Provide Customer Value
2017
Creating Marketing Magic and Innovative Future Marketing Trends Creating Marketing Magic and Innovative Future Marketing Trends
Creating Marketing Magic and Innovative Future Marketing Trends
2017
Rediscovering the Essentiality of Marketing Rediscovering the Essentiality of Marketing
Rediscovering the Essentiality of Marketing
2016
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
2016
Marketing Challenges in a Turbulent Business Environment Marketing Challenges in a Turbulent Business Environment
Marketing Challenges in a Turbulent Business Environment
2015