Marketing Higher and Further Education Marketing Higher and Further Education

Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

Paul Gibbs & Michael Knapp
    • €52.99
    • €52.99

Publisher Description

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

GENRE
Professional & Technical
RELEASED
2012
6 December
LANGUAGE
EN
English
LENGTH
153
Pages
PUBLISHER
Taylor & Francis
SIZE
6.7
MB

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